I am unable to verify the authenticity of the following story. Nevertheless, it’s quite interesting.
When Frank Winfield Woolworth (the founder of F. W. Woolworth Company) first opened his store, a businessman in the area felt threatened. So, he advertised in the local paper. The ad read:
DO YOUR LOCAL SHOPPING HERE. WE HAVE BEEN IN BUSINESS FOR FIFTY YEARS!
Woolworth, not wanting to lose, countered it with this ad:
WE’VE BEEN IN BUSINESS ONLY ONE WEEK – ALL OF OUR MERCHANDISE IS BRAND-NEW!
I would like to know the aftermath of this incident if this really did occur.
haha.
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✨💕✨💕✨💕✨
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This is hilarious!
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Amusing, but insightful. Generations later, the Woolworth company found itself outdated and outmaneuvered.
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I hope it’s a true story.
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A master of scurrilous innuendo
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Great story, sounds authentic. I also smiled at the Lego placard.
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What a great post. As I worked in advertising for years, I so enjoy a good advertisement. When my children were small, I certainly REMEMBER stepping on a lego — super painful, such a good ad. THEN your story on Woolworth, a brilliant counter attack ad!!
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Yeah sounds good for an ad.
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Sounds good🙏
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