Truth in Advertising

lego feet.jpg

I am unable to verify the authenticity of the following story. Nevertheless, it’s quite interesting.

When Frank Winfield Woolworth (the founder of F. W. Woolworth Company) first opened his store, a businessman in the area felt threatened. So, he advertised in the local paper. The ad read:

DO YOUR LOCAL SHOPPING HERE. WE HAVE BEEN IN BUSINESS FOR FIFTY YEARS!

Woolworth, not wanting to lose, countered it with this ad:

WE’VE BEEN IN BUSINESS ONLY ONE WEEK – ALL OF OUR MERCHANDISE IS BRAND-NEW!

I would like to know the aftermath of this incident if this really did occur.

Posted by

My name Edmark M. Law. I work as a freelance writer, mainly writing about science and mathematics. I am an ardent hobbyist. I like to read, solve puzzles, play chess, make origami and play basketball. In addition, I dabble in magic, particularly card magic and other sleight-of-hand type magic. I live in Hong Kong. You can find me on Twitter` and Facebook. My email is edmarklaw@learnfunfacts.com

10 thoughts on “Truth in Advertising

  1. What a great post. As I worked in advertising for years, I so enjoy a good advertisement. When my children were small, I certainly REMEMBER stepping on a lego — super painful, such a good ad. THEN your story on Woolworth, a brilliant counter attack ad!!

    Like

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