I am unable to verify the authenticity of the following story. Nevertheless, it’s quite interesting.
When Frank Winfield Woolworth (the founder of F. W. Woolworth Company) first opened his store, a businessman in the area felt threatened. So, he advertised in the local paper. The ad read:
DO YOUR LOCAL SHOPPING HERE. WE HAVE BEEN IN BUSINESS FOR FIFTY YEARS!
Woolworth, not wanting to lose, countered it with this ad:
WE’VE BEEN IN BUSINESS ONLY ONE WEEK – ALL OF OUR MERCHANDISE IS BRAND-NEW!
I would like to know the aftermath of this incident if this really did occur.